From the archive / Company Z
Use the customer’s words.
An anonymised haircare project: customer research, ad tests, bundles and email follow-up.
Start with customer questions.
We used customers’ words and concerns to write the copy and develop ad concepts.
Test one change at a time.
The work included tests of individual creative elements, product bundles, and customer and micro-creator content.
Follow up after the ad.
A personalised quiz and email signup helped explain the offer beyond the first ad.
About this archived case.
The original case did not name the client. Its sales charts and headline claims conflict, so we retain the documented work without repeating those results or recommending historical platform tactics.