From the archive / Company W
Brand changes. Campaign changes.
An anonymised project covering brand direction, campaign structure and ad testing.
Review the brand.
We reviewed the name, visual direction and tone with the client to give the ads a consistent starting point.
Simplify the campaigns.
We consolidated campaigns and broadened acquisition activity, creating a clearer structure for creative tests.
Use customer and creator content.
Customer and creator material informed the ads. We tested messages alongside the brand and campaign changes.
About this archived case.
The original case did not name the client and contains conflicting brand and sales details. We retain the documented work without assigning a brand or repeating unresolved figures.