1. New branding strategy
Working together with the client, we came up with a whole new branding strategy - a new name, look, tone of voice, and a whole new outlook on what creativity meant for their brand.
Fortunately, the client was open-minded. We had a lot of active and helpful back-and-forth with them and settled on a “partnership” relationship.
This helped us grow together and make sure there were no communication errors when scaling.
Then, we could form a plan of action for their advertising.