A whopping 67 percent of Kantar’s survey respondents shared that TikTok ads are effective in attention-grabbing. This is a clear 10 percent lead over the other competing platforms. For businesses, these numbers are of great value for their marketing campaigns.
In addition, TikTok algorithms are designed in a way to offer a level playing field to all content creators. Though account authority matters to some extent, advertising case studies reveal that you can do the magic of going viral on TikTok even without a large following.
TikTok is one of the most popular and fastest-growing social video apps, and its user base isn't slowing down anytime soon. In 2021, there were nearly 87 million users in America - projected to hit 94 million by 2022!
As an eCommerce digital marketing agency, we have worked with quite a few clients to achieve their branding and marketing targets. Down below we are listing our secret sauce of getting viral on TikTok;
So, if you're looking to make a splash on TikTok, what can you do to help your Ecommerce business go viral? Here are amazing TikTok tricks to get more eyeballs on your products in 2023!
1. Experiment with Different Hooks
If your hook worked, your video is destined to go viral. Try different hooks with varying videos and see what works best for your audience. The ideal way is to head over to the ‘For You Page’ and steal hook ideas of trending videos in your niche.
Now, introduce variations in these hooks and start experimenting with them. Whatever works, stick with the same theme for a few days.
2. Stay Current with the Latest Trends
TikTok algorithms keep pushing newer content into the feed. Even if some of your videos have worked, it doesn’t mean you always stay with the same pattern. A trend usually changes in 3-5 days.
Make your habit of spending 15-30 minutes on TikTok daily to find new ideas and implement them immediately. If you delay, a new trend will replace it, and the results might go down to zero. Here's a tool that will help you in regards to that.
You need to upload content regularly. Regularly doesn’t mean every hour or even every day. Just make a pattern and keep refreshing your audience with the latest content at a particular time of the day. As a performance marketing agency, we believe the timing of content uploading matters the most.
TikTok creators, also known as "influencers," have a large and engaged following on the platform, and they can help you reach a wider audience and increase conversions. To collaborate with influencers, you should identify creators who are relevant to your industry and who have a similar aesthetic or style to your brand.
You could then reach out to them and offer to collaborate on a video or campaign, which could involve promoting your products or services to their followers.
5. Run TikTok ad campaigns
TikTok offers a range of advertising options for eCommerce businesses, including in-feed ads, branded hashtag challenges, and brand takeovers. These ad formats can help you reach a targeted and engaged audience, and they can be an effective way to drive conversions and sales.
To run a successful ad campaign on TikTok, you should define your target audience and create compelling and relevant ad content that resonates with them. You should also track the performance of your ads and adjust your strategy as needed to maximize results.
TikTok is a social media platform, which means that engagement and interaction are crucial to success. As an eCommerce business, you should make an effort to engage with your TikTok audience by responding to comments, liking and commenting on other users’ videos, and sharing user-generated content.
By building a community and fostering relationships on TikTok, you can increase brand awareness, drive conversions, and grow your business.
7. Use catchy and engaging hashtags
Hashtags are an essential part of TikTok, and they help users discover and engage with content that is relevant to them. As an eCommerce business, you should use hashtags that are relevant to your industry and to the products or services you offer.
For example, if you sell beauty products, you could use hashtags like #beauty, #skincare, and #makeup. You should also consider using popular and trending hashtags to increase the visibility of your content and potentially go viral.
TikTok has made it easy-peasy for content creators to use any trending song with few taps. For instance, you’re watching a video with a desirable audio clip. Tap the name of the audio clip/song, either located below the Post Caption or next to the Musical Note Icon. After taping, you’ll find an option ‘Use this Song,” and that’s it; you’ve done it.
9. Make Short Videos
Though TikTok allows videos of as long as 10 minutes, that’s not what it actually meant for. Consumer attention spans have decreased over time. Multiple surveys and research have shown that 15-second videos usually give you more value than long-form content.
TikTok users are looking for short and entertaining videos that grab their attention and keep them engaged. As an eCommerce business, you should focus on creating content that is fun, engaging, and informative.
For example, you could create videos that showcase your products in a creative and interesting way, or that demonstrate how to use your products effectively.
You could also create educational content that provides value to your audience and helps them make informed purchasing decisions. This can be accomplished through captivating voice-over videos, high-quality visuals, and killer hooks!
From the outside looking in, virality seemingly happens overnight. Quite the opposite is true, however, for it requires a deep understanding of both audiences and social media tactics at large, whilst also requiring the creation and implementation of a comprehensive campaign strategy.
In summary, going viral on TikTok is largely a matter of creating engaging, entertaining, and/or informative content that resonates with the platform's user base.
While paid advertisements can certainly help increase the visibility of your content, there is no guarantee that it will go viral. Some tips for creating effective TikTok ads include:
Keep it short and sweet. TikTok ads are limited to 5-60 seconds, so you need to make a strong impression quickly.
Use catchy music and visuals. TikTok is all about fun and creativity, so make sure your ad stands out with engaging music and visuals.
Be authentic and relatable. TikTok users are drawn to genuine, relatable content, so make sure your ad reflects your brand's personality and values.
Be timely and relevant. TikTok users respond well to content that is timely and relevant to what's happening in the world around them.
Encourage user participation. TikTok ads that encourage users to engage with the content, such as by using a hashtag or participating in a challenge, are more likely to go viral.
At Blazer— the leading performance creative agency— we’ve helped a multitude of clients secure breathtaking ROIs. Goodieco had a 408 percent increase in monthly revenue within 3-months. Belle Bar Organic enjoyed a 157 percent boost in gross profit.