Email marketing is a crucial component of any eCommerce store's marketing strategy.
Not only is it a cost-effective way to reach and engage with customers, but it also allows for a high level of personalization and targeting. When done well, email marketing can be a powerful tool for driving sales and boosting purchases in your store.
Different types of email marketing flows:
There are many different types of email marketing flows that eCommerce stores can implement to achieve their goals. These flows are essentially automated email campaigns that are triggered by specific actions or events, such as a customer signing up for your email list or abandoning a cart.
After creating a series of targeted emails that are sent out over a period of time, eCommerce stores can effectively communicate with their customers and encourage them to make purchases. In this article, we will discuss 10 email marketing flows that can help boost purchases in your eCommerce store.
By implementing these strategies, you can effectively engage with your customers and drive sales in your store:
1. Welcome email flow:
A welcome email is the first email a customer receives after signing up for your email list. This is an opportunity to introduce your brand and establish a relationship with the customer. You can use the welcome email like we did to Forgto offer a discount code or free shipping to encourage the customer to make their first purchase.
Abandoned cart emails are triggered when a customer adds items to their cart but doesn't complete the purchase. These emails can be used to remind the customer about the items in their cart and encourage them to complete the purchase. You can also include a discount code or free shipping to sweeten the deal.
3. Upsell and cross-sell email flow:
Upsell emails are used to encourage customers to purchase a more expensive version of a product they've already expressed interest in. Cross-sell emails are used to recommend related or complementary products to a customer. These emails can be triggered based on a customer's purchase history or the items they have in their cart.
4. Customer loyalty email flow:
Loyalty programs are a great way to reward your most loyal customers and encourage them to continue shopping with you. You can use email to communicate exclusive offers and discounts to loyalty program members, as well as to provide updates on their loyalty status and rewards.
If you have a new product launching, email is a great way to get the word out. You can create a series of emails leading up to the launch, building excitement and anticipation. You can also use email to share details about the product, including features and benefits, and to offer special discounts or promotions to encourage early adopters.
6. Re-engagement email flow:
Re-engagement emails are used to bring inactive customers back into the fold. These emails can be triggered when a customer hasn't made a purchase in a certain amount of time, and can include special offers or discounts to entice them to shop with you again. Here’s few examples that we ‘ve used for our clients:
7. Order confirmation and shipping notification email flow:
These emails are essential for keeping customers informed about their order status. Order confirmation emails should include details about the products the customer ordered, as well as the estimated delivery date. Shipping notification emails should include tracking information so customers can follow their package as it makes its way to them.
8. Review and feedback email flow:
Asking for reviews and feedback from customers can be a great way to improve your products and your business. You can use email to encourage customers to leave reviews or to fill out a survey about their experience with your store.
Holidays and seasons are great opportunities to promote special offers and deals to your customers. You can use email to announce these promotions and to remind customers about your store.
10. Win-back email flow:
If a customer hasn't made a purchase in a while, a win-back email can be used to try and bring them back. These emails can include special offers or discounts to entice the customer to shop with you again.
By implementing these email marketing flows and segmenting your email list and targeting specific groups of customers with relevant emails, you can further personalise your email marketing efforts and increase the chances of conversion.
Track and analyse the success of your email marketing campaigns
Additionally, it's important to continually track and analyse the success of your email marketing campaigns to identify what's working and what can be improved upon. With the right strategies and tactics in place, email marketing can be a powerful tool for driving sales and growing your eCommerce business.