Okay, you’ve already found your winning product. Great!
You’ve hired someone like us, who is going to take your business through the roof with all the paid advertising that is known to humans to this day. What’s next?
“I’ve hired an internal marketing specialist, so what now? He has no work to do, should I fire him?” - you’d say, but hear us out. There are plenty of methods how to grow your business, increase sales, and make the customer experience better that do not require a marketing agency. All of it can be done with some time and a pinch of creativity. And we want to share them with you because we just love to see your business grow.
It is not going to be a list of basic marketing strategies such as “use email marketing because it works”. Everyone knows that. We want to give some deeper insights into what has a proven record of increasing sales and customer satisfaction. It is a list of 5 proven methods on how you can take your business to the next level spending no money. And if after the 3rd method, you’ll see that those are complete bulls*&t, just exit the page and we will never ask to come back. Sounds fair enough?
Okay, no more waste of time, we want to create some value for you, so here it is:
1. Focus on customer service
Have you ever heard that the best marketing is word-to-mouth referrals? Create memorable experiences for your customers, not only during the purchase but after it as well. Statistically, the average percentage of returning customers is ~30%. That means a third of your monthly revenue is from the customers that bought from you last month. If you manage to keep your customers satisfied, they will come back to you every single month and brings some new customers along with them. Who doesn’t love free clients?
A great example of post-purchase customer service is a phone accessories brand called Burga. They’ve created this viral purchase confirmation letter that is being shared by hundreds of people through various social media platforms and is bringing huge engagement. We are not saying to copy this exact text, but that should give you an idea or two.
2. Upsell and cross-sell
Upselling and cross-selling are being used ever since people were selling stuff. Have you ever heard the words “Do you want some fries with your burger”?
This has to be one of the most powerful tools to maximize the revenue from one client. Imagine if you are buying a toothbrush online and just near the checkout they offer you to buy toothpaste together. And if they are giving you a bundle price, you are just one click away from keeping your oral hygiene top-notch all within one purchase. Apply this same idea to your products. Another way to do that is through email. After the confirmation email, send them another email with a list of things “they may like”. Believe it or not, those types of emails convert very well!
3. Offer free samples or trials
Offering free samples or trials is a marketing strategy that aims to increase the chances of potential customers trying out a product or service before making a purchase.
Companies use this strategy to attract new customers, increase brand awareness, and gain a competitive edge in the market.
Some of the most popular real-life examples of brands using free samples or trials include Sephora, which offers free samples of makeup and skincare products to customers, Netflix, which offers a one-month free trial of their streaming service, and Amazon Prime, which offers a 30-day free trial to their online shopping platform.
If these multi-billion companies do that, there is no reason for you to skip this opportunity.
4. Improve your website
We can produce top-notch creatives and do hundreds of tests, but if the user experience is trash - nothing will sell. It is important to make the customer buying process seamless, so a person who is willing to give you money in exchange for a product or service would feel welcomed and would not need to guess how to find a thing that he needs so much.
Of course, there are people and agencies who do the conversion rate optimization, but also there is a lot of basic steps that you can and should do to improve the conversion rate percentage.
Our favorite is a channel called Conversion Wise. They are giving so much free value on how to make more money without spending more, that it feels like a scam. But just apply those tips to your store and see how much money you’ve left on the table before doing some easy tweaks.
And one of the most powerful tools to monetize partnerships is affiliate marketing. Find partners in your industry but in a different niche with whom you can exchange audience. The most popular way is to do affiliate email marketing, where you are sending their product to your audience and they are doing the same for their audience. The deal could also include % of sales made through campaigns, or if you believe in long-term collaboration it could be just an exchange of services.
Just imagine reaching an untouched audience, that is most likely interested in your product. Also, that is beneficial for you since you are showing your audience a variety of products rather than just squeezing out everything with your own products.
Not sure if you’ve read this far, but if you did - congratulations, you are one step closer to making more money. Now you have an edge against your competitors, who has no clue how to make more money without increasing marketing budgets.
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