BionicGym / Fitness device
How we marketed BionicGym’s fitness device
BionicGym sold a high-priced fitness device and had limited footage of people wearing it. Blazer Agency made everyday-use demos, widened campaign targeting and addressed delivery questions.
- Total store sales before we started
- $158,904.51
- Total store sales in our first month
- $570,922.52
Total store sales across all channels. The figures use the currency symbol shown in the original reports.
What we changed.
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What would using it look like?
We built the creative around everyday use. Showing someone wearing the device gave buyers a way to picture using it themselves.
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Reach new audiences.
We changed the campaign structure and widened geographic targeting.
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Answer delivery questions.
We addressed delivery questions with customer responses and shipping updates. We also tested checkout, upsells and discount presentation.
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Follow up by email.
We built automated email flows and tested timing, subject lines and preview text.
What the store reported.
Orders went from 328 before we started to 1,031 in the first month. The reports cover the whole store. Some of the tests described above continued beyond that month.
View the original sales reports
From the creative archive
How the ads showed the device.
These BionicGym ads come from our creative archive. We show them as examples of the work, separately from the sales comparison above.
Historical creative. Product claims shown reflect the original ads.
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